Directions

Creating a challenge statement.

Focus

Creating a challenge statement gives you an objective while still allowing for creative ideas later.

Action

Create your challenge statement which is used to generate ideas with tools later.

- Guided Training

  1. Find YourStyle
  2. Create a Challenge Statement
  3. Generate ideas using “IdeaTools”

Results

This method is referred to as focused creativity. You need a statement to use the creative tools effectively.

Focus your effort

Creating a "Challenge Statement" to focus your effort.

Focusing your creative efforts with a specific objective is important. The key outcome is a well-defined challenge statement, with results as you go. “Innovation Tools for more and better ideas”, uses skills and tools to tap into your creative abilities, and develop usable ideas for products, processes, and practices. A good "challenge statement", provides an objective and a purpose for your creativity.

Action

  1. Type in your challenge statement below.
  2. Make your statement future focused.
  3. Be general enough to allow for creative ideas later.
  4. Try to make your statements as positive as possible
  5. Your statement should be in the form; I want to.... do something, with a feature, for some object, for some person...
  6. When you are satisfied, please press the "submit button".

Creating the Challenge Statement Example

Examples

  1. I want to... improve the package design for children.
  2. I want to ... reduce the toy material for teens.
  3. I want to ... eliminate the business materials for elderly

Your turn to give it a try

Type your statement into the blanks and then, when you are satisfied press the submit button